How to increase your website views [Tutorial]

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What is Search Engine Optimization? Is it black arts or a series of coincidences that magically attract website traffic? If you ask your target audience, they’ll look at you with a blank stare. But if you could ask a search engine, you’d find the answer.

SEO is the strategic practice of influencing your website visibility within the search results. These unpaid search results are what’s called Organic Results. When a visitor clicks on the page title that best describes their solution, this is what’s called Organic Traffic.

Some SEO Agencies will try to convince you that keywords are the most important factor when optimizing a site. That’s not only false, but it also doesn’t make any sense. When a user inputs a question or topic into the search box, very rarely will they put a keyword as the query. They will however start a search query with a question or a statement. Yes, knowing what keyword terms your target audience is using is crucial. But understanding their problem and crafting content that holds their solution is paramount.

There are many factors that play a part in how your website is viewed in search results. The more focused your content is, along with other performance indicators, determines your position.


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